The heart of Medicine Festival is the intention to inspire and enable the new activism required to address systemic challenges facing global civilization. It is a new kind of festival at the intersection between wellbeing, future thinking, food, ecology, business and creativity. The festival is being curated around six core pillars - wellbeing, family, learning, music, food and ancient wisdom.

Jenna is the General Manager for the festival and is responsible for the financial management, HR, overall project management, licensing, programming logistics, curation of the food content, communications, artist relations, partnerships (sponsors and content), ticketing, and creative content.

Medicine Festival will hold its inaugural event in August 2020.